Apple considering iPhone in store trade ins in US

Apple is considering accepting trade-ins on iPhones through its US stores.

The company sees the move as a way to boost sales of its newer iPhone models, reports Bloomberg.

The move will also increase supplies of refurbished handsets for Apple’s push into emerging markets.

The company has reportedly teamed up with recycling firm Brightstar to offer the service.

“Used iPhones collected in the US will only be resold in emerging markets, where Apple’s share is lower and demand for cheap devices is greater, said one of the people,” Bloomberg’s Peter Burrows reports.

“That way, the resale of Apple’s older models won’t cannibalise iPhone 5 sales in the US, the person said.”

It is unclear if Apple plans to expand the service to the UK if it does go ahead.

The company already offers the ability to recycle UK iPhones through its website in exchange for cash. In the US, those selling their iPhones to Apple only receive iTunes credit.

If Apple does launch the scheme, it would likely replace the company’s existing recycling programme.


This entry was posted in apple, apple iphone, apps, iphone, iphone store and tagged , , , , . Bookmark the permalink.

One Response to Apple considering iPhone in store trade ins in US

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